Our Client: A Global, Luxury, Swimwear Brand
*This case study is a joint partnership with TAG Marketing Services - Boon’s trusted marketing partner.
Sales + Inventory Reporting - This fashion focused merchant founder was doing it all, and had little to no actionable sales and inventory reporting.
Process - Although sales were rising, there were many out of stocks, and the founder was continually chasing inventory to fuel sales in a plethora of sizes, silhouettes and colors.
Marketing Reporting - This client was promoting their product across a variety of platforms and marketing modalities without much insight into ROI.
Background:
The Solution:
Boon LLC teams up with specialty partner TAG Marketing Services to create custom reporting, analysis and solutions to support this fast growing brand.
Boon engineered digestible and repeatable analysis to showcase SKU productivity and enable better assortment planning decisions. We translated the analysis into an efficient reorder process that maximizes needs vs MOQ and production schedules.
Boon built sales and inventory reporting that reflects SKU-level data, summarized by style, color, country and key-time frame.
TAG created easy-to-read marketing reports that combine sales, traffic, spend and channel performance, offering visibility and insight into marketing efforts.
Boon + TAG partner together on inventory re-orders to ensure marketing campaign efforts are fully supported with inventory and sales forecast accuracy.
Boon and TAG collaborated to create a comprehensive package of tools, and actionable reports that provides marketing guidance as well as sales + inventory visibility.
After utilizing the tools and reporting created by TAG, this client has identified the top channels for marketing, increased their website traffic and seen a dramatic improvement to their marketing ROI.
Reviewing the sales + inventory reports created by Boon has empowered this client to reduce their unproductive inventory and style counts, as well as increase their forecast accuracy.
Using the customer re-order model created by Boon has helped this client increase their inventory forecast accuracy, spending less on inventory but increasing sales.
The combined efforts of Boon and TAG empowered this client to increase their year-over-year sales without increasing headcount or inventory spend.
The Results:
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